The compelling creative of the new campaign, built through collaboration between Cinemark's internal creative team and Imaginary Forces design and creative agency, illustrates the technological superiority of XD by taking viewers on a journey through a series of evocative worlds, all brought to life with breathtaking sights and sounds. Cinemark XD auditoriums showcase everything a film can be, delivering a richer experience and making the audience feel like they are a part of the on-screen action. Movies were made for this – to be seen with brighter colors, deeper sound and a bigger picture. Cinemark XD has further elevated this summer’s blockbusters and has accounted for a meaningful portion of Cinemark’s box office for this year’s newest films, Top Gun: Maverick and Jurassic World Dominion.Įach Cinemark XD auditorium boasts a massive wall-to-wall screen, crystal clear projection with more than 35 trillion colors and 11.1 multi-channel surround sound.
This meaningful contribution is an increase over pre-pandemic performance, which was closer to 10 percent. Cinemark XD screens consistently over-index, representing 15 percent of the company’s first quarter 2022 box office while accounting for less than 5 percent of Cinemark’s domestic screens. “At a time when film fans are seeking the most immersive out-of-home entertainment experience possible for Hollywood’s highly anticipated new big-screen stories, we are engaging moviegoers across multiple channels to showcase how cinematic a film can be in an XD auditorium.”Ĭonsumers are craving premium experiences more than ever, as demonstrated by our Premium Large Format ticket sales outperforming pre-COVID levels.
DJI SEE THE BIGGER PICTURE FULL
“There is no better way to experience the thrilling films coming to theatres than in a Cinemark XD auditorium, which provides a full multi-sensory immersion into the on-screen action with more than 35 trillion colors on a wall-to-wall screen and 11.1 layers of booming surround sound,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. The exhibitor continues to expand its XD screen count across its global circuit to align with increasing consumer demand and further enhance the compelling content coming to theatres in 2022 and beyond.
The campaign will run throughout the coming months in theatres, as well as across paid and owned digital channels, showcasing the exceptionally elevated experience of an XD auditorium.
DJI SEE THE BIGGER PICTURE MOVIE
1 Exhibitor-Branded Premium Large Format, Cinemark XD.Ĭampaign underscoring the cinematic power of Cinemark XD debuted in all theatres and across all customer touchpoints.Ĭinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, recently launched a multi-platform campaign highlighting Cinemark XD, the company’s premium large format, during a time when moviegoers are seeking out the most immersive environment possible to see this year’s newest films. Movies are made to be experienced in the world’s No.